Birddogs Steals Yet Another Billion Dollar Idea From Lululemon

I recently wrote about my personal transition from banking to social media to fashion — a men’s lifestyle brand focusing initially on the neglected top drawer — in which I cited Birddogs as an inspiration for me. When I first did a social media collaboration (as @GSElevator) with them in 2015, their sales were $300,000. Last year, they did $20,000,000. Incredible!

So I decided to check in on them now. And it’s hilarious. They are actively stealing Lululemon’s lunch, yet again, and it’s fun to watch.

Lululemon objectively has a great product, but the only guys wearing it in public are soul cycle instructors.

Every time I see a guy in Lululemon I want to punch him in the face, but then I look down and remember that I’m also wearing Lululemon. — @GSElevator (2015)

For the other 183 million men, we had to wait for Birddogs. They poached Lululemon’s head of design, sold over 1 million pairs of shorts and pulled down Mark Cuban’s pants on national TV along the way.

Lululemon still could have won pants but they couldn’t get out of their own way. My bet is they were too busy…